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“Will is extraordinary in as a strategist, I highly recommend him to anyone wishing to obtain clarity around strategic objectives, sales and development.”

-Lisa Matar, CEO and President , Collaborative Vision LLC

I work with business owners who are still running their own sales, and should not be. As a Business Sociolinguist and Fractional Sales Manager, I help small business owners harness authentic, persuasive communication to convey value in the moments that matter most.  I redesign and refine your sales process into a system your business can own, repeat, and scale.

My approach reflects "Kaizen", the Japanese philosophy of continuous improvement: making precise, strategic adjustments that steadily increase performance over time.

Language without process is improvisation. Process without language is mechanical. I build both. 

“Our consultation was excellent, and his thoroughness and insightfulness were impressive. Will’s ability to provide clear, actionable advice made the experience incredibly valuable.

I highly recommend his services.” 

-Sabrina Rodriguez, Innovative Co-Founder, Hirely LLC

Language is not only a social tool but also a fascinating aspect of our humanity. This understanding underpins my commitment to what I call the Sacred Art of Leaving Everyone Satisfied, emphasizing the profound impact of effective communication in both personal and professional spheres.

 “What sets him apart from other people was his ability to apply the sales techniques to my industry and teach me a way to communicate authentically with my customer.”  

 — Loren Chadima Owner, Intentional Acting 

         "The key to all persuasion is to induce the other person to persuade themselves"

--Harry Allen Overstreet