"Over and above the excellent, stepwise training, our sessions were also the kind of environment where I made all kinds of new connections about what and how I might sell in my business."
-Christopher Johnson President, Media Workstations
Small business owners and entrepreneurs can thrive by mastering the timeless language of sales. For millennia, this language has facilitated trade and the exchange of goods and services. Sales communication is a specialized dialect within English that, when used effectively, can significantly boost productivity at crucial moments of human interaction.
Sociolinguistics, the study of the interplay between language and society, explores how our speech varies across different social contexts and how we use specific language functions to convey social meaning or aspects of our identity. One particularly intriguing concept is linguistic relativity, also known as the Sapir-Whorf theory. This principle suggests that the structure of a language shapes its speakers' worldview and cognition, influencing their perception of reality.
Language is not only a social tool but also a fascinating aspect of our humanity. This understanding underpins my commitment to what I call the Sacred Art of Leaving Everyone Satisfied, emphasizing the profound impact of effective communication in both personal and professional spheres.
My extensive experience in sales spans various industries, including business-to-consumer, business-to-business, and major accounts in both the public and private sectors. Through my expertise and guidance, some of these clients have secured prestigious, multi-year contracts with organizations such as the California High-Speed Rail Authority, the United States Coast Guard, Defense Media Activity Worldwide, and the Department of Commerce. In the private sector, other clients have landed significant deals with renowned entities like the Getty Museum, Salesforce, and Microsoft.
The key to this success lies in understanding that you are not becoming a mere “sales representative” facing constant resistance. Instead, as a small business owner or entrepreneur, you will master and utilize a specialized dialect of English. This language, customized to your brand, is empowering to convey value, connect more effectively, and drive your business forward.
“Will is truly a subject expert. Coaching the needed tools and philosophies that will drive success.”
— Keysha Dampeer Cargo Area Sales Manager, Southwest Airlines
Years ago, as a young sales representative looking to improve my group presentation skills, I booked myself at a comedy club to perform stand-up on a dare. This experience instantly drew me into the world of comedy, where I performed for over twenty years while working in sales. Being on stage in front of diverse crowds honed my keen sense of timing and heightened my awareness of "the now" or the present moment. In-person sales conversations are present moments similar to being on stage, but in these moments, you must be compelling and convey value.
“What sets him apart from other people was his ability to apply the sales techniques to my industry and teach me a way to communicate authentically with my customer.”
— Loren Chadima Owner, Intentional Acting
"The key to all persuasion is to induce the other person to persuade themselves"
--Harry Allen Overstreet
